Experience that connects design, product, and brand

Led corporate brand governance and marketing execution to strengthen market presence, unify brand identity, and support commercial growth across audiences and channels.

• Unified Pager and Onlife Health under the Pager Health identity, establishing cohesive brand architecture, messaging, visual standards, and corporate materials.
• Directed corporate website strategy, content governance, SEO, accessibility, and performance analytics.
• Developed brand campaigns, executive presentations, multi-solution pitch decks, and sales enablement materials supporting commercial objectives.
• Established marketing operations and workflows, including Jira intake, Monday.com project management, vendor coordination, and standardized review processes.
• Developed and deployed Claude AI skills for organization-wide brand governance, content creation, and document production. Coordinated IT and security reviews, company-wide deployment, training, and ongoing maintenance.

Developed product positioning, go-to-market strategies, and commercial enablement programs that connected product capabilities with customer needs and business growth objectives.

• Defined product positioning, value propositions, messaging frameworks, and competitive differentiation for healthcare technology solutions.
• Developed and executed go-to-market strategies across product launches, promotional campaigns, and demand generation initiatives, including one campaign that generated approximately 2× projected marketing-qualified leads.
• Created product marketing assets, sales presentations, solution narratives, and supporting materials to equip commercial teams throughout the sales cycle.
• Partnered with Product, Sales, Client Success, and Marketing to translate product capabilities into compelling customer-facing stories and align launch priorities with commercial goals.
• Supported campaign planning, promotional events, and cross-functional execution to increase market awareness and generate qualified opportunities.

Led UX strategy, multidisciplinary teams, and product delivery while directing the redesign and modernization of a digital wellbeing platform.

• Built and led a multidisciplinary UX team of seven, managing resources, priorities, vendors, budgets, and professional development.
• Established the organization’s first formal usability testing program in under three months, introducing repeatable research processes that were adopted across the organization.
• Directed the redesign and rebuild of the wellness platform, defining product KPIs, user journeys, wireframes, interaction patterns, and responsive experiences.
• Served as Product Manager for the wellness application, coordinating requirements, design, engineering handoffs, quality assurance, and deployment across organizational teams and systems.
• Increased platform utilization by 12–14% and improved user satisfaction by approximately 20%, achieving the highest satisfaction levels recorded.
• Partnered with accessibility specialists and engineering to achieve a near-perfect accessibility score, while supporting documentation that contributed to a 100% NCQA accreditation score.
• Established UX operations and delivery processes using Jira, Confluence, and structured release communications while remaining involved in hands-on design work.

Led complex UX design and front-end initiatives, coordinating multidisciplinary design efforts, translating business requirements into intuitive experiences, and presenting solutions to stakeholders.

• Owned complex UX deliverables, including user flows, wireframes, interactive prototypes, high-fidelity interfaces, and front-end implementation.
• Coordinated with fellow designers, developers, and cross-functional teams to maintain design consistency, resolve challenges, and meet project milestones.
• Presented design concepts, user flows, prototypes, and final product experiences to stakeholders, communicating design decisions and recommendations.
• Led UX design and development for a complex insurance sales application, creating a comprehensive design system, responsive interfaces, and front-end HTML, CSS, and JavaScript.
• Guided junior designers and coordinated agile delivery activities, collaborating with engineering teams to maintain quality and meet development milestones.
• Led usability testing and visual design direction for a health plan member mobile application, with the final interface selected through comparative user testing.
• Produced visual assets, interface animations, CSS, and design specifications to support development of the award-winning mobile experience.
• Earned Best Designed Mobile App (2017) recognition for the health plan member application.